BCAN
Marketing Collateral
Role: Design Consultant
Organization: BCAN - Baltimore Creatives Acceleration Network
Scope: Marketing collateral and communications materials created for BCAN over 2 years
Tools Used:
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Canva, Google Slides, Google Docs
BCAN Creative Coaching
Challenge: Brand a new coaching program connecting Baltimore creatives with mentorship and networking opportunities. The program needed to feel inspirational, possible, and inviting while attracting serious creative professionals.
Deliverables:
Branding and logo system
Social media graphics and Instagram story templates for engagement
One-pager program overview
Promotional posters
Mailchimp, Eventbrite, and website assets
Design Approach: Created a visual identity that felt light-hearted and welcoming while maintaining credibility for a professional mentorship program.
Scale Your Passion Fellowship
Challenge: Design a complete visual identity for an 8-week business accelerator supporting 10 creative entrepreneurs. The fellowship needed to communicate both creative freedom and business rigor—challenging the notion that creativity and disciplined business practices are incompatible.
Deliverables:
Social media graphics and story engagement templates
Multi-page printed program
One-pager fellowship overview
Presentation slide deck
Promotional posters
Mailchimp, Eventbrite, and website assets
Design Approach: Balanced duality of joy/creativity with structure/seriousness, reflecting the program's mission to help creatives build sustainable businesses without sacrificing artistic freedom.
Scale Your Passion PILOT 23'
Challenge: Create marketing materials for the SYP Pilot Program that visually connected to the established SYP Fellowship brand while working within tight timelines. Design needed to make participants feel motivated, inspired, powerful, free, and equipped to control their narrative and story.
Deliverables:
Marketing materials adapted from SYP Fellowship visual identity
Social media graphics
One pager
Presentation deck template
Mailchimp, Eventbrite, and website assets
Design Approach: Applied and adapted the existing SYP Fellowship visual system to create cohesive branding for the pilot program without creating new concepts from scratch. This approach maintained brand recognition and continuity between the fellowship and pilot while allowing for efficient turnaround, ensuring participants could immediately identify the connection between both programs.
We Own This! 2022
A Celebration of Femme Founders
Challenge: Create event branding for an evening celebrating femme-identified creative entrepreneurs and parents, featuring a panel discussion and marketplace amplifying their voices and businesses.
Deliverables:
Event branding refresh—building on the previous year's established identity with a collaged, vintage-inspired aesthetic
Social media graphics and story templates
One-pager event overview
Marketing materials for marketplace vendors
Mailchimp, Eventbrite, and website assets
Design Approach: The 2022 event was hosted at Adorn Vintage Furniture, inspiring me to incorporate the venue's vintage aesthetic into the event's visual identity. I updated the existing brand from the previous year, weaving vintage-inspired elements throughout while maintaining brand recognition. Created a celebratory, bold design that honored femme founders while establishing cohesion between the event branding and venue atmosphere.
We Own This! 2023
A Celebration of Femme Founders
Challenge: Refresh the 2023 event branding to maintain recognition and continuity from the previous years while introducing a fresh, futuristic aesthetic. The event expanded to include multiple components—a private dinner, public celebration, and Stay Ready workshop—each requiring distinct yet cohesive visual identities. Design needed to make attendees feel empowered, inspired, and valued.
Deliverables:
Refreshed event branding with a futuristic theme
Color-coded visual identities for three event components (private dinner, public celebration, Stay Ready workshop)
Social media graphics with varied colorways for timeline diversity
Story templates
Slide deck support
Mailchimp, Eventbrite, and website assets
Design Approach: Building on the previous year's established branding, I introduced a futuristic aesthetic inspired by a curatorial mood board while maintaining brand recognition. Developed distinct colorway systems for each event component, creating visual variety across social media while ensuring cohesion. Updated background patterns and design elements to align with the forward-looking theme, balancing continuity with evolution to reflect the growth and expansion of the celebration.
BCAN x Joy Fennell
Black History Month Campaign
Challenge: Create a multi-platform campaign celebrating and amplifying Joy Fennell, founder of The Future in Black and All Black Everything Summit. The campaign needed to spotlight Joy's innovation while inspiring Black creatives in Baltimore and beyond to own their creative power.
Deliverables:
Social media graphics series
Mailchimp newsletter design
Promotional materials for live conversation between Sharayna and Joy
Instagram takeover graphics and templates
Campaign branding with celebratory energy
Design Approach: Developed a cohesive visual identity that centered Joy's story and platforms with bold, celebratory aesthetics. Created flexible design templates that worked across multiple formats—social media posts, email newsletter, event promotion, and Instagram takeover—while maintaining consistent branding that positioned Joy as an innovator and inspiration for the creative community.
